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Case Study

A high-profile Kleio client faced charges of sexual harassment and assault. Our client vehemently denied these allegations, which were set to be published in multiple major news outlets. If made public, these allegations would jeopardize a nine-figure deal in its final stages.Kleio worked tirelessly to shut down this false narrative. Within weeks, our evidence-based approach killed all allegations, both public and private. These accusations never reached the public eye, and our client’s deal was secured.

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Our client was the founder, owner and CEO of a well-known private company. A highly public figure who served as the “face of the company”, his organization had grown over a decade into a true American business success story.

A provocative tweet had invited waves of inaccurate and unfair negative media coverage. Competitors publicly defamed and denounced our client. Sponsors, partners and allies publicly distanced themselves and shamed him to promote their own brands. Privately, the leaders of these entities - many of whom our client regarded as friends, mentees and supporters - told our client they knew he was a good man, but that their response was good for business. Public pressure continued to build.

Our client’s existing PR team advised him to apologize, hide from the public eye, and wait for things to blow over. This approach did nothing to contain the damage, and within weeks he had publicly resigned from the CEO position.Immediately following this resignation, he faced a wave of offers to purchase the business. Many of these offers were offensively low, provided by individuals actively involved in the efforts to defame our client who saw an opportunity to devalue the business and buy it for scraps. When these offers were rejected, public pressure escalated further to include claims of physical and sexual assault against our client, all of which he privately denied to be true. It was at this point Kleio was retained to protect our client’s reputation, his interests, and to ensure a fair transaction.

Kleio immediately shifted our client to an active approach. We thoroughly investigated all allegations, identifying the likely sources and their motivations. We collected evidence indicating these allegations were at best not newsworthy and in many cases were entirely false. We then directly approached the reporters covering this story at the largest and most prestigious outlets in the country with our findings. Within weeks of our client retaining Kleio, all claims against our client had been dropped publicly and privately, and the stories based on them never ran. Our client was able to sell his business at his asking price.

what we do

Our clients retain Kleio both to build their castle and defend it. Our evidence-based approach uncovers the best path forward when times are good, and focuses resources where they’re needed when times are tough.

Consulting

Consulting

The Nellie Mae Education Foundation (“Nellie Mae”) works to ensure all youth in New England – particularly those underserved by our education system – have access to excellent and equitable public education that prepares them to succeed. We have been Nellie Mae’s strategic communications partner since 2012, generating visibility for its student-centered public education strategy, philanthropy and impact.

Research

Research & Development

The Nellie Mae Education Foundation (“Nellie Mae”) works to ensure all youth in New England – particularly those underserved by our education system – have access to excellent and equitable public education that prepares them to succeed. We have been Nellie Mae’s strategic communications partner since 2012, generating visibility for its student-centered public education strategy, philanthropy and impact.